[Sales] [Writing] Do it anyway

I found some guy’s blog who had written a poem entitled “So you want to be a writer.” Here’s an excerpt:

if it doesn’t come bursting out of you
in spite of everything,
don’t do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don’t do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
typewriter
searching for words,
don’t do it.
if you’re doing it for money or
fame,
don’t do it.

then later:

if you have to sit there and
rewrite it again and again,
don’t do it.
if it’s hard work just thinking about doing it,
don’t do it.
if you’re trying to write like somebody
else,
forget about it.
if you have to wait for it to roar out of
you,
then wait patiently.
if it never does roar out of you,
do something else.
if you first have to read it to your wife
or your girlfriend or your boyfriend
or your parents or to anybody at all,
you’re not ready.

What an absolute LOAD OF CRAP. If I were to write a poem about writing, it would go something like this:

Even if it doesn’t come bursting out of you
in spite of everything,
Do it anyway.
Even if it never comes unasked out of your
heart and your mind and your mouth
and your gut,
Do it anyway.
Even if you have to sit for hours
staring at your computer screen
or hunched over your
typewriter
searching for words,
do it anyway.
Even if you’re feeling completely unmotivated…and the only reason you can scratch up is that you’re doing it is for money or
fame,
do it anyway…

And on and on.

Every book about writing I’ve ever read has advice far more like my example than the absolute line of bull that other writer had come up with. No matter what you choose to do, you’re never going to be motivated all of the time. But do it anyway.

How does this apply to sales? It applies perfectly to sales. If ever you are unmotivated, do it anyway. If you ever have a temporary bout of “call reluctance”, do it anyway. If you ever feel like you’re only doing it for money, do it anyway. If you ever feel like your company doesn’t appreciate you, do it anyway. Sales, like anything that requires motivation and proactivity, is a rough water job. And requires the internal fortitude to ride out the temporary storms that come from occasional set backs.

And what happens from “doing it anyway?” Well, just like a muscle when challenged, your internal fortitude becomes stronger. And you become more greatly armed to stare down the wrath of the next set-back.

So no matter what reason you can think of NOT to make that next sales call, do it anyway.

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